If you have a business online, you already understand that having online exposure for your brand is extremely important. Whether you are selling products or services, you can get more traffic online if you do it correctly. Here are three ways digital strategy services can help you bring in more traffic.

ID-100215012 (2)Search Engine Optimization: Utilizing search engine optimization is crucial to building a successful business online. Optimizing your site for high quality keywords and then building a relationship with other sites to gain credibility is the way to go in this digital age. Most people go directly to Google to search for what they need. When they search for your product or service, do you rank on the first page or are you ranking on the fifth page? Most people don’t want to go through several pages of Google to find what they are looking for. People have a short attention span, they are busy and are looking for that particular thing quickly. Another thing to remember is to have great content on your site and blog. You want to have something interesting for your potential customers to read that they will want to share with others. Making sure your content is optimized for relevant keywords is just as important as the content itself.


Social media marketingSocial Media Marketing: How many people do you know that are on one or more social media platforms? Social media plays a huge role these days in bringing more organic traffic to your site. It enhances all areas of good business, such as engaging with the general public, addressing customer service issues, as well as converting people that may have been on the fence about your products or services into revenue-generating clients. Build brand awareness across many social media platforms and interact with your clients and create client loyalty. People want to do business with people that really care about them and how they feel. If they feel you really put your heart and soul into your products and services they are more likely to come back and bring people with them!


search engine marketingSearch Engine Marketing: Google AdWords is a great tool that better targets your customers that are already looking for you specifically. Building a well-structured campaign, you can target people based on age, gender and location. Choose specific keywords to appear in your ad. When people search for those specific keywords, your ad will appear next to the relevant search results. You only pay when your ad has been clicked on. This tool helps to “weed out” the people that really are not looking for your services and convert the ones that are into revenue-generating clients.

These services are a recipe for success in this digital age. When you utilize all of these services together, the potential for increasing your revenue greatly increases. Let me help you increase organic traffic to your site, create brand awareness and maximize your ad spend. Contact me to go over a plan that would work best for your business’ needs.


The post Why Your Business Needs Digital Strategy Services appeared first on Leann Reagin.

The latest and arguably the greatest is out from WordPress! WordPress 4.0, code name Benny, hit the repository for the wide audience last week with a somewhat mixed reaction. Industry siren, Sarah Gooding from Audrey capital, gives a nice write up in WP Tavern. While around here we’re always happy to see the improvements made within WordPress, Tuts+ offers a balanced perspective in their write up by including voices from the community who are less than thrilled with the release. Still, let’s run through some of the features that we think are pretty cool.

As the number of WordPress sites continues to sail towards one-third of the web, it seems natural for a large portion of that growth to be from non-English speaking users. Presumably out of respect for their user base, WordPress has made it much easier to localize a site by giving users the option to select a language during site creation as well as the ability to alter in the dashboard under Settings > General. I suppose I can understand the majority of folks who have no need for this functionality to be unimpressed, but I’m very happy to see the community embracing the global approach.

The Theme Customizer API was introduced in WP3.4, and although the Codex still uses this reference, it now contains some enhancements and seems to be rebranded as simply the Customizer. I imagine that we can only expect further refinements beyond just theme-related options. The important addition for WP4.0, however, is the ability to adjust widgets in their own sub-panel of the new Customizer. While I can’t say that I use the Customizer all that often, I suppose it’s worth a shot with this new functionality.

In WP4.0 there is a new grid style for both plugins and media that is both very pleasing as well as functional. For example, the amount of information available in the search window for plugins allows you to select the best plugin that suits your needs while easily avoiding the ones that are no longer being supported.

Improvements to the Post Editor are appreciated. I especially like the feature that keeps the keeps the formatting bar of the post editor in place even while scrolling. You can see it here:

Embedding images and videos from select sources is getting even easier with WordPress. Once you place a URL, such as Youtube or Vimeo, on its own line, the URL will then automatically be turned into a YouTube embed. What’s really cool is that you will be able to see a live preview in the visual editor before even clicking save or update! The following screencast shows the slick new interface:

Powering this feature is oEmbed, a communicator between your site and another trusted site. I’m happy to report that the list of supported sources continues to grow, with TED talks being my favorite addition!

The screencast above shows the simple syntax for embedding TED talks, but we already had a shortcode for each talk which I’ve used below and will render the same thing.

But if you’re looking to do any type of styling or resizing, you’ll run into the familiar Visual vs Text editor issues we’ve always had. With patience, though, all things are possible.

In this case, I found that using the iframe embed for the above to be simplest. But hey, all in all, I ain’t complainin’, maybe misbehavin’ but that’s surely another release!!

If you care about your website, it’s likely that you’ve heard the common buzzword, or acronym SEO. Spelled out, SEO stands for Search Engine Optimization, which is the process of obtaining “free” or “organic” search traffic to your site. Since you’ve taken the time to set up a website, chances are you want people to find it, right? No matter if you are selling a product or a service or just providing information, you need to make sure your site is optimized correctly in order for your potential revenue-generating clients to find you.

Google, Yahoo and Bing are the three major search engines. They are constantly “crawling” the web looking for relevant information that users are searching for. Incorporating SEO into your site properly will tell the search engines that you know what you are doing and that you are providing valuable information for people. Having your site optimized, the search engines know to show your relevant information when a user searches for specific keywords that you have used correctly. So, how is relevancy determined? 

  • Content: Is determined by the subject that is being given, the text on a particular page, the titles and descriptions that are given and how keywords have been used in this content.
  • Performance: Does your site work properly and how fast is it?
  • Authority: Does your site have good quality content to link to and/or do other authoritative sites use your site as a reference?
  • User Experience: Is your site easily navigable? Does it look good? Does it look safe? How long do users stay on your site?

Arrow Root Services can help you with a comprehensive SEO Site Audit to uncover any and all issues that need to be corrected, as well as providing a roadmap to pursue for greater success with SEO. Correcting these issues and optimizing your site with high quality search keywords will allow the search engines to effectively “crawl” your site, index any and all pages that you have in order to turn up the search results for those clients that are trying to find you.

In our current business climate, it is vitally important to any business to build brand awareness through social media platforms. In combination with fully optimizing your site, getting quality, shareable content (AKA blog posts and articles) going out through social media channels will greatly increase your visibility in the digital world. Engaging your clients on social media channels is equally as important. Think of it as virtual customer service. We all understand just how important good customer service is in any business. Just about everyone begins looking for the products and services they need online and they expect quality customer service when they find what they are looking for. Arrow Root Services can help your business grow to its fullest potential with a comprehensive digital strategy plan that is uniquely crafted for your business.

We are passionate to create a community in new and old spaces utilizing forward thinking movements. Recently, we became advocates and ambassadors of the sharing economy as Brielle Maxwell of Arrow Root Services  and Live With Design participated in Mass Mosaic’s Bronx Pop Up Festival.  Mass Mosaic is a website that lets you easily exchange anything your want or have with your friends, groups, and community.


So what is the concept of a sharing economy? Quite simply, it’s when people fulfill their wants and needs by trading, sharing and exchanging skills, services or goods. In today’s economy people are living off less, the sharing economy serves as a place to meet your everyday needs. Our goal at the festival was twofold, to engage participants in a dialog and instigate action through a visual exhibition. The dialog aimed to frame their collective ideas around the sharing economy. For exhibition, Sean Paul Gallegos shares his transformational opportunities present in the discards of mainstream culture that make up the medium for his sculptures.


Our dialog “popped up” on the grass of the Andrew Freedman home to create a scene for our lively discussion. In a broad and emerging space like the sharing economy, there can be many avenues to explore during a community discussion. To facilitate the conversation, each group member introduced themselves and then posed a “how might we question” that they wanted to invite the participants to answer. “How might we questions” originated in the practice of creative problem-solving, as a way to frame a question that welcomes diverse thinking and new perspectives. As a recap here are some highlights of our discussion. We invited new doors to open by thinking of spaces the sharing economy doesn’t currently live. While the sharing economy often focuses on consumption of goods and services. We envision a place of exchange and sharing in which takes place during the creation of goods as well So goods are designed and created through the sharing economy not just passed down from their corporate structure to be shared afterward.

Looking at the sharing economy and the startup world,  we found while entrepreneurs are identifying the need to facilitate transactions,  making it seamless for communities to interact in the sharing economy. A question that sparked the conversation asked was, “How might we encourage momentum for and between the works of communities?” To answer that question we began to explore the products and platforms now emerging, and recognized there is still a gap between the vision and reality. The group identified the equation as the interaction between the concept, space and community. With all the layers of complexity present in the equation, the group felt the way forward was cross collaboration and promotion in order for all components to be present.


The exhibit portion brought the rich visual narrative of Sean Paul Gallegos to the festival. On view was triptych of a tintype, medium format photo portrait, and headdress sculpture.  The portraits evoke a classic native scene, yet when closely examining the headdress sculpture worn in the photos and then seeing it in person, challenges one to incorporate modern day elements of a discarded icon.  The giant egg entirely hand sewn for Faberge’s Big Egg hunt this past April in Rockefeller Center illustrated the impact of Sean Paul’s work on a large scale, it was a subject of curiosity and praise as a focal point to the entrance of the Andrew Freedman home. Learn more about Sean Paul’s work as he partners with Live With Design to create Align a series of interactive dialogue based workshops around taking the next steps to turning your art into a business.


The igniting of the sharing economy is about embracing new patterns, rethinking behaviors and connections in your daily life.  By bringing our work to the community we see stories that are being told that go beyond “share or die” to a new outlook of share and thrive. We are looking forward to seeing how communities utilize Mass Mosaic as a platform to create an abundance of sharing, trading and exchanging. Check out the official Bronx Pop Up Festival recap video!

We’re creating a design learning center at Mass Mosaic’s Bronx’s launch and festival. If you enjoyed what has turned into annual “pop up” conferences, Cultivate Community Space, #ArtistEngage , and Art Intersects, then join us on AUG 16 for a free popup event for Abundance in the Bronx!

Mass Mosiac will showcase anything the community wants to exchange in fun and interesting ways! Popups, artists, trainings, skill shares, food and more will be happening!

Get your tickets at:


At our events, we challenge the meaning of design, and the meaning one creates using design.  Design is known as a tool for innovation and a producer of visual aesthetics. We’re the ambassadors applying design to everyday challenges and thinking, by inviting different disciplines and perspectives to our community events. Our format focuses on interaction using explorative dialog, active participation and tools of social engagement.

Interactive Workshop: Design the Future of Everyday Living

Time: 2pm

The rise of the sharing economy is about finding new patterns and rethinking behaviors in your daily life. At Live with Design, we bring the power of design to your life by envisioning the world we want to live in and create together in our facilitated workshops. By illustrating everyday patterns, habits and thinking through using the design thinking process we aim to create and understand new paths in our thinking that can translate to action.  In this workshop, we will ask “How might we redesign our daily lives to make a creative and liveable world?”

Dialog:  Sharing through conversation

Time: 4pm

What is the current status of conversation in our lives today. How might we begin to restore conversations in our lives through the sharable economy narrative?  Live with Design believes conversation is vital to sharable communities.  The stories that people create and share through bartering, and gifting are as valuable as the goods and services themselves. Conversations are the vital to  maintaining connections in relationships and networked through sharing hub. Let’s tell and create the stories that we’d like to see spread through the act of sharing.

Interactive Workshop and Installation: Artist’s Align with Sean Paul Gallegos

Time: 5pm

This third session will be in true Sean Paul Gallegos style as a triptych.

Consisting of a pop-up exhibition featuring his recent work, a video of his process for the large screen montage and an interactive interview with Live With Design founder Brielle Maxwell.

The art exhibition portion will consist of a triptych of tintype, medium format photo and sculpture worn in the photos.  Also present will be the giant egg completely hand sewn for Faberge’s Big Egghunt this past april in Rockefeller Center.  The video to added to the montage was created in 2013 for La Bienal at El Museo Del Barrio and is an excellent example of Sean Paul’s first steps to creating his amazing sculptures.

The third component “the interview” will be dialogue based video around taking the next steps to turning your art into a business. Sean Paul’s interview will either be live or pre-recorded by Live With Design founder Brielle Maxwell from his artist residency in Trinidad, Colorado.  The interview will be based on his theory of  “art instigation”, his own personal style of information revolving around how to treat your art as a business. This interview is a continuation of Sean Paul’s collaboration with Live With Design for Art Intersect’s workshops created for the Staten Island Arts Council.

Not sure where to start on your next project? Whether it is working up the gumption to “sell yourself” as an artist or awaiting the next “aha moment” has taken a lot longer than a moment, we have all experienced a creative block. To combat the times when the creative juices aren’t flowing, Live With Design has called on expert  therapist for artists, Olga Gonithellis who has brought together the psychology behind creative blocks. Olga has pinpointed the five most common types of creative blocks and five ways to overcome them. Knowing more about the block you face gives you a great place to start!

Types of Creative Blocks:
Negative Thought-based: Common examples include “I’m not good enough”, “I’ve never tried this before-too late now” and “I don’t know where to start”

Experience-based: past failures, recent or past traumatic events, lack of knowledge of particular fields, technology gaps

Motivation-based: explore your motivation. Is it intrinsic? Are you being driven by a desire to perform an activity or creative process itself? Is your motivation extrinsic? To achieve a status, recognition, money, or to please others? Identifying your motivation can help you clarify a path to take toward your creative goal.

Environment-based: overwhelming schedules, stressful life changes, repetitive habits, lack of novel stimulation, time pressure, lack of creative freedom

Managing and transforming creative blocks:

Step 1. Identify which blocks seem to be impacting you right now, and prioritize. Tackling one at time, starting with the ones currently affecting you most. i.e. ” I’m not good at making personal connections”

Step 2. Create a Positive Inner Dialogue: Come up with 1-2 ways to respond to a creative block i.e “I’ll get better with practice” or “I don’t need to be good, I just need to try”

Step 3: Visualization: Come up with a desirable goal and spend 1-2 minutes imaging that you achieved your goal. i.e. ” I’m visualizing that I am calling a new contact every day”

Step 4. Awareness: Become aware of any anxiety or negative thoughts that may come up during the visualization. Acknowledge and consciously release. Exercising conscious and controlled breathing.

Step 5. Begin Actionable Changes: Think of action items that you can begin now. i.e. I will make a list of all possible contacts

Now that you’re ready to get the ball rolling again keep in touch as you reach your next aha moment! To hear our stories on creative blocks and our piece on other innovative design topics, please join our mailing list in the sidebar and follow us on Twitter!

The landscape of opportunities for artists to become visible to their audience is changing. Many artists, designers and makers are recreating the space where they present their work to the public. The rise of pop-up events, open studios, and  private tours, on top of traditional avenues from galleries, brings new challenges.

At the Art Intersects workshop series, we identified many question that have risen for artists, when approaching an exhibit.  The Exhibiting Artist and Maker  event is an opportunity to learn tips  from an “insiders perspective”: from curators, gallerists, and exhibitors on maximizing the exhibit and show experience.  We’ll address top concerns: from choosing the right venue,  pricing the work and implementing strategies to create a successful event. We’ll hear from the following panelists:

✦ Tiffany Burnette, Designer  at Designhype,

✦ Florence and Kris, Founders at Deep Tanks Gallery,

✦ Larry Ossei-Mensah, Independent Curator/Co-Founder – MEDIUM Group,

✦ Mitsu Hadeishi, Curator of synthetic zero at Bronx Art Space

Moderated by:

✦ Sean Paul Gallegos, Interdisciplinary Artist, http://www.seanpaulgallegos.com/

Sign up  for this Art Intersects workshop on April 17! Join our mailing list for future workshops!

Art Intersects -is a professional development workshop series produced by Live With Design for Staten Island Arts that addresses practical concerns around making a living from your art, both services and products. The series provides a unique networking opportunity to creative entrepreneurs on Staten Island, NY.


Art Intersects, the workshop entrepreneurship series we created in partnership with Staten Island Arts is back. Join us for the Spring sessions of Art Intersects.

Art of the Risk
Wednesday March 19th
SI Artist Building, 73 Wave Street
The path to a nontraditional career as an artist is often closely associated with taking risks. Risks are often scary to approach. Yet when taking on risks, creatively and well informed, one can yield new opportunities and growth . Art Intersects invites professional artists in different disciplines to discuss how to structure risk in an art career.

What are the biggest risks they took? How can one gain the creative confidence to take risks and pursue larger goals? Is it risky to exhibit, invest, spend time and money on an art career? How can you prepare for and manage risk as an art entrepreneur? What mistakes did they make? What did they do right?


The Exhibiting Artist and Maker
Thursday April 17th
Snug Harbor Cultural Center, Building P
Exhibitions are intersections themselves: where art, and public meet, a place where artists form relationships to the outside world. New opportunities to exhibit and forms of exhibits from new galleries, pop-up shops, grass root galleries, and open studios create a changing landscape for artists to navigate.

Art Intersects convenes with exhibiting artists, gallerists and boutique owners themselves to learn from an insiders perspective. What sets an excellent exhibit above an average one? What can an artist do leading up to, before and after exhibiting, trade show and open studios? What can you learn from interacting with a new audience? How can you maximize exposure and create lasting relationships? What are the costs to participate? How do you plan to regain costs and gain a profit?


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cache is, essentially, a storing of information retrieved previously from visited websites. This allows a computer to display websites faster, using already saved images, text, HTML, and so on, rather than re-requesting it. However, when information changes on a website, the computer’s information becomes outdated, and on occasion will not re-request the information, but will opt to try and use the previously saved information. This will lead to the infamous “Error 404 Page Not Found” page. Clearing the cache may fix this error.

If you find that clearing your browsers cache does not fix your problems, try clearing the DNS cache.


Begin by going to the settings or preferences menu. On Mac this is done through the the Menu Bar (“Firefox” > “Preferences”) On Windows, this is done through the menu bar at the top of the browser (“Tools” > “Options”)


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A window will appear. Select “Privacy”

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Under the “History” section, select on “clear your recent history”

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Open the “Details” menu and deselect everything besides “Cache” Then select “Clear Now”

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Google Chrome

Go into Google Chrome settings through it’s menu on the upper left

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Then select “Settings”

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Then from the left pane, select “History”

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Once there, select “Clear browsing data…”

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From the window that pop ups, deselect all options besides “Cached images and files” and change the time to “the beginning of time” Then hit “Clear browsing data”

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Safari (Mac)

Begin by enabling the “Develop” menu. To do this, first go to the preferences menu through the menu bar

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Then go to the “Advanced” tab and select “Show Develop menu”

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From the now available “Develop” menu in the menu bar, select “Clear cache” and the cache will be cleared

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A cache is, essentially, a storing of information retrieved previously from visited websites. This allows a computer to display websites faster, using already saved images, text, HTML, and so on, rather than re-requesting it. However, when information changes on a website, the computer’s information becomes outdated, and on occasion will not re-request the information, but will opt to try and use the previously saved information. This will lead to the infamous “Error 404 Page Not Found” page. Clearing the cache may fix this error.

Clearing the DNS cache is a secondary step. The first thing you should do is clear the browser cache.


Clearing the DNS Cache

The DNS cache contains the domain names of websites translated into IP addresses (Domain Name System). Clearing, or flushing, this cache will vary depending on the operating system and generation of the OS.



Access the command prompt (this will vary, depending on your version of windows)

Hit enter/return once, then enter the following command

ipconfig /flushdns




Access the Terminal, either through the Search function in the top right, or through the Utilities folder, found in the Applications folder.
Then enter one of the following commands, depending on the version you are running (You can check this by clicking the Apple icon in the top left, then clicking “About this Mac”)


For OSX 10.4 lookupd –flushcache
For OSX 10.5,6 dscacheutil -flushcache
For OSX 10.7,8,9 sudo killall -HUP mDNSResponder